CREA is one of the most important annual events in Europe devoted to Creativity and Innovation. Professional facilitators share their knowledge and experience in Creativity, offering an exciting exchange of the best practices in an event design that is always up to date and cutting edge.
200 participants from over 30 countries contribute to make CREA a great multicultural event every year.
By 2030, nearly 40% of the skills we use at work are expected to change. AI and big data are accelerating, but so are the deeply human capabilities that machines cannot replace: creative thinking, curiosity, resilience, adaptability and leadership. The World Economic Forum makes one thing clear: the future will not belong only to those who master technology, but to those who can combine it with imagination, judgment and the ability to continuously learn.We know change is constant, so the real question is “how are you going to shape and test your future?”
This is where creativity becomes action. Applied creativity. This is a research-based field: the ability to move beyond having ideas and actually turn them into products, experiences, businesses and growth. While 81% of leaders say their organizations can generate creative ideas, only 16% say they very frequently turn those ideas into growth (Accenture, June 2026). In the age of Gen AI, ideas are becoming abundant. What is scarce and valuable is the human ability tochoose, connect, experiment, challenge and execute. So don’t wait for the future to arrive fully formed.
CREA event is a once a year opportunity. Whether you are a manager, an innovator, an HR director, a teacher, a facilitator, a coach or a consultant, there are many good reason to consider CREA 2027 as an investment for the future of your business and life.
Before CREA Conference.
Dedicated advisory service for choice of programs tailored to the company’s needs. Online pre-conference orientation meeting aimed at preparing participants to maximize their experience during CREA Conference (e.g., workshops and main events overview, networking opportunities and logistics).
During CREA Conference.
On site dedicated customer assistance.
For organizations sending 4 or more participants: dedicated space to meet with your team during conference breaks and free time.
After CREA Conference.
Online follow-up coaching session to ground
participants’ learning in their context at work:
> For organizations sending 4 or more participants: dedicated one-hour session
> For individual corporate participants (up to 3): invitation to a multicompany group call.
1. What Outcome from CREA?
CREA participants emerge as empowered leaders, equipped with practical tools and a revitalized mindset to foster high-performing teams and drive strategic innovation. They gain clarity on their leadership strengths, areas for growth, and a renewed sense of purpose.
2. Elevate your leadership. Embrace the CREA experience.
Step into a space where traditional leadership models are challenged, and personal growth takes center stage. CREA offers a unique four-day immersion designed to empower managers to lead with authenticity and purpose.
In this judgment-free environment, hierarchy dissolves, promoting a collaborative space, a catalyst for deeper connection. Experience a dynamic blend of cutting-edge leadership training, transformative experiential learning, and the power of a supportive community.
Unleash Your Potential.
Transform Your Path.
Join CREA Event Today!
“How I love the CHANGE! The CHANGE of the environment where I learned. The CHANGE of the people I learned from. The CHANGE in thinking. The CHANGE you can make to your environment to create your creative zone. And of course the CHANGE we can make by continuing to play as adults in our zone of flow. Creativity can CHANGE the world.”
(Docent Creativity SintLucas)
1. What You’ll Gain from CREA?
Step into a unique experience that fosters personal transformation and professional mastery. The CREA Event provides the tools, insights, and environment needed to expand your horizons, drive your career forward, and enhance your ability to lead with confidence and creativity.
2. • Tailored Learning Experience: Gain practical tools and fresh perspectives to apply directly to your work or personal journey.
• Expand Your Expertise: Whether you’re a facilitator, trainer, or consultant, learn cutting-edge methods to enhance your practice and client engagement.
• Career Transition Support: Discover ways to discover your purpose, navigate change, gain clarity, and build confidence as you step into new professional challenges.
• Self-Discovery & Empowerment: Engage in transformative experiences that deepen your understanding of yourself, unlocking greater creativity and confidence.
At CREA, participants experience a safe, dynamic space for experimentation, creativity, and growth. Here, you are encouraged to step out of your comfort zone, try new approaches, and develop a mindset ready to embrace change.
“CREA united global leaders in the field from all around the world. Guided by a talented and exuberant international team, the event sparked an engaging exchange of ideas.”
(Education Specialist at UNICEF)
CREA’s impact is rooted in its unique history and design. CREA offers more than just a training experience; it provides a platform for people to reinforce their competences, change their behavior, and return stronger and more confident.
CREA is a dynamic and interactive event in which you get plenty of opportunities to learn and exchange ideas with leading Creativity practitioners. Every one of the different learning tracks is hands-on and will give you plenty of tools to apply immediately to your practice.
CREA is not alone in the world. We are part of a great community of Creativity People.
When you join CREA, you join a great network, a community of Creativity People.
You shouldn’t just take our word for it
Creative thinking is about work, but it is also about life skills. That is why so many people come from over 30 different countries every year.
CREA is a place of experimentation, of trying new perspectives and learning through experience.
“Yes. And so are you. Check your mirror!”
We believe in helping people get in touch with their creative potential to live fuller lives.