Bruno Poyard

Bruno Poyard is a graphic designer and associate professor at the Institut de la communication et des médias and the Grenoble School of Journalism. Trained in CPS and design thinking techniques, he joined the Promising platform at the University of Grenoble-Alpes in 2017. He favors experiential pedagogies with students in transdisciplinary projects. His creative and open practice of the image, enriched by the theories of semiology and semiotics, makes it possible to understand the functioning of the processes of perception and meaning, the powers and limits of the image, but also to experiment with the notions of point of view, polysemy, stereotype, archetype, figuration, abstraction and the potential infinity of connections and associations between the tangible and intangible constituents of the image.