Jennifer Keilty-Friesen is one-half of People Minded Business Inc., an organization that boosts innovation and performance improvement in community services. Along with her business partner, Janeen Halliwell, Jen spends much of her time twisting and playing with creative problem solving tools and techniques to enable disadvantaged people to co-create and design the services they use. Jen has weird and wonderful stories from a lifetime working in community service organizations across Canada and abroad, including a legal centre for people with disabilities in Sydney, Australia. Jen holds a Masters degree in Public Health and a graduate certificate in Quality and Organizational Excellence. She has trained in Creative Problem Solving, Design Thinking and Lego Serious Play.