We are living in challenging times. The last few years have shown to what extent each of us must constantly adapt to new, unpredictable situations. The problems we are facing are complex. At the root of many of these problems is the ability to think and act collectively and in our shared best interest. Our very survival as a species will certainly depend on our ability to collaborate rather than compete with one another so we might understand our challenges, share ideas and resources, and implement creative solutions. At CREA Conference 22 we want to fully embrace the ME and the WE, celebrating both the individual and the community and recognizing that the interplay between these two dimensions lies at the heart of the creative process. We offer a learning environment that allows individuals to not only be exposed to new knowledge, but to also develop and expand specific skill sets that will have practical value long after the conference is over. By strengthening our focus on diversity, including interactions between different cultures, generations, levels of education, gender, race, and language, we believe in our ability to form a creative community and tap into our collective intelligence.